Where is the real line in the sand for the developer, council members?
Editorial
And just like that, the once ambitious plan for a hotel, events center, apartments and marina at the west end of the Mandeville lakefront came crashing down to the reality that three of the five City Council members are having nothing to do with a development with the density proposed by the Sucette Harbor team.
The revised site plan presented at the July 5th special meeting signaled what was in the eyes of Woodward Interests President Bill Hoffman and many others a monumental concession that just weeks earlier he had insisted was not viable.
However, to their credit, Hoffman and his team scaled back their proposal to address concerns expressed by Councilman at Large Jason Zuckerman, District I Councilwoman Rebecca Bush and District III Councilwoman Jill McGuire. Bush had even directly appealed to Hoffman to cut the number of apartment units, which he did, from 201 down to 178, along with other modifications.
We’re back to the blank slate. I’ve seen all of this. If you don’t like my analysis, I’m sorry. I don’t like yours.
— Councilman at Large Jason Zuckerman to Sucette Attorney Paul Harrison
But everything changed in one fell swoop at the July 12th special meeting. An amendment proffered by Zuckerman to limit the number of apartment units to an astonishingly modest 90 actually passed when swing vote Bush sided with project skeptics Zuckerman and McGuire.
Surely Hoffman didn’t see that coming.
Most observers in the room were confident that Bush’s concerns had been allayed by Hoffman’s July 5th concessions where he found a way to cut 23 units. Just two weeks earlier, he winced and bemoaned Bush’s repeated queries about a reduction in units, making it sound like such a request bordered on the impossible:
“So we struggle with some of the same things you do. From day one we feel like we played by the rules as has been written by the CLURO. We did it with density. We did it with all the other issues. And I’m certainly hearing that there’s questions about what the CLURO meant of is it still valid today, but it kind of leaves us hanging because we were presented with ’these are the rules you have to follow’ and that’s what we’re following… We will look at size (density question) but it does have an impact on everything else because we look at the whole development as one, not by pieces.”
Audible gasps could be heard in the Paul Spitzfaden Community Center July 12th when those in attendance suddenly realized Bush had voted in the affirmative, in effect choking down a major feature of the current site plan to half of what it was.
This was a watershed moment as it signaled Bush’s true position. It also revealed that two other council members — Councilman at Large Rick Danielson and District II Councilman Dr. Skelly Kreller — have no problem with a high-density development on Mandeville’s lakefront and south of Monroe Street.
And it was Kreller himself who during his election campaign promised to be the vanguard against a high-density development on the LSU Health Foundation land. “I’m going to be in there controlling it… I don’t want any high-density stuff,” he told the Times-Picayune/Nola.com in 2020.

It’s worth noting that Danielson and Kreller have remained mostly silent when it comes to asking the developer critical or probing questions throughout any of these special meetings.
If Bush had only hinted at her position on June 20th, she spelled it out in no uncertain terms July 12th by voting for the Zuckerman amendment.
Before the vote, Zuckerman explained that his amendment came out of his frustration with the density calculation from the CLURO being used by the developer, which merely says the calculation is based on the total parcel size, regardless of what else is planned to be built on it. In this case, there would be a hotel, restaurant, events center, parking and more.
City Attorney Elizabeth Sconzert backed up Zuckerman’s position by saying, “Because this is a ‘planned district’ you are allowed to make modifications to it, and what I’m hearing from Mr. Zuckerman … is that he’s wanting to potentially modify the site plan to address some of his concerns about the density under that, and then he’s comparing it with the applicable regulations of R3 but that he feels that it’s not appropriate there.”
According to the Sucette team, using the R3 calculation, the density is only about 12 units per acre. Zuckerman said he agrees the density should be 12 units per acre, but the calculation should be based on roughly 7.5 acres and not 15, which is what he claims is all that’s left after you exclude everything related to the other buildings and facilities.
This was how Zuckerman came up with his 90-unit figure. To say Sucette attorney Paul Harrison did not agree would be putting it extremely mildly as the two men had an often heated exchange before the amendment was adopted 3-2.
“We comply with your laws. So you personally had an opinion and you used this forum to make a motion which has not been voted on. You asked if the developer was in favor of it… No! For reasons I articulated,” Harrison insisted.
Zuckerman concluded by telling Harrison, “Was it not discussed during the entire — and this is a question for the planning director and I guess the city attorney — planned district. Planned district. It’s a blank slate. We get to set the rules for what’s appropriate. That was discussed every step of the way. I hear ya. You’re wanting to apply B3, B1, R3, R-this… this is planned district. We’re back to the blank slate. I’ve seen all of this. If you don’t like my analysis, I’m sorry. I don’t like yours.”
So was 178 units really Hoffman’s line-in-the-sand, so to speak? How far is the developer really willing to bend without breaking?
It’s hard to believe that an organization like Woodward Interests doesn’t have contingencies for the curveballs they surely knew they would encounter during this process.
Is the developer really tied to any of the four components of this proposal — hotel, events center, apartments or marina — so tightly that the Zuckerman amendment would cause them to pack up and head straight to court?
Doubtful.
Don’t be surprised if at the next meeting the developer pushes forward with the 90-unit limit as if it were part of the plan all along but then floats some poison pill as a way to force the Council to reconsider the Zuckerman amendment and bring that number up to somewhere in the middle.
Even though it’s entirely possible the developer will accept a steady chipping away of the once ambitious project until it’s a shell of its former self, don’t bet on it. The next special meeting scheduled for July 24th is sure to see more amendments intended to reduce and set conditions on Sucette Harbor. How will the developer react this time?
Stay tuned.
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